Independence Ultimate

logo design

We settled on the eagle as both a good representation of the team’s Philadelphia roots and its symbolic freedom from the A team in Philadelphia.

For their second year, Independence Ultimate wanted to go for a sleeker look, and shorten their name to what they are frequently referred to as: Indy. We worked together again to come up with a new design. The new identity shirks typical Independence-themed tropes with bold, simpler letterforms.