identity and promotional

Playing with typography, I illustrated a letter for each of the four big industries, using it as a pattern for various components of the package. The individual letters are satisfyingly called out on the cover of the promotional booklet.

The promotional, meant to be sent out to various potentional sponsors or partnerships of Tinkerbelle, comes in the form of a cheeky toolbox: a symbol of the tools that Tinkerbelle wishes to offer young women. Inside, the recipient uncovers an advertising booklet underneath a custom screwdriver with Tinkerbelle’s logo imprinted on it.